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Fair, Festival & Event Promotion Handbook
(planning a successful event) by Larry Ward Table of Contents (below and in nav above)
 This handbook is an idea that has grown from a one or two subject pamphlet into a complete guide to events. It is a beneficial tool you can use. As our stage, sound, and lighting crews would travel these past years, clients would ask the same questions: Where do we get this? How do you book that? Will this activity boost attendance? After we answered their particular question with experience, they would say, "You ought to write a book." So we did! After much consideration, I decided not to write about what I saw people doing, but to invite them to write the chapters themselves. Now you can learn from the true experts, first hand. Think of the old saying: "All of us are smarter than any of us!" We first listed the chapters as answers to the questions you asked, and then searched for people with the background and experience to answer those questions. A common characteristic I found with them was excellent cooperation and a willingness to share their knowledge with others. To them we say, "THANK YOU." So there you have it, the best in their respective field sharing knowledge with you in this handbook. Editor's note: The above forward was written when we first published this book in 1987. Now here we are 20 years later. The world has changed, events have changed, technology has changed, but the basics have not. You still should not put the Porta Potties next to the food tent, and you still need to have the horses in the parade behind and not in front of the marching bands! We trust you will find that this newer version is updated, has new contributors, and is still, as the first paragraph says, a beneficial tool you can use. Have a great event! Larry Ward, Event Production and Management Inc, 800-844-9173, StageForRent.com |
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Festivals & Events, Vendors & Entertainers
Festivals & Events, Vendors & Entertainers
